All In One

The Perfect Meal: The Multisensory Science of Food and Dining

The creators of The Perfect Meal inspect the entirety of the components that add to the cafe's understanding of a dinner (fundamentally at a café) and explore how every one of the cafe's faculties adds to their general multisensory experience. The chief focal point of the book isn't on flavor recognition, yet on the entirety of the non-food and refreshment factors that have been appeared to impact the coffee shop's general understanding.

Models are:
the shade of the plate (visual)
the state of the glass (visual/material)
the names used to depict the dishes (psychological)
the mood melodies playing inside the eatery (aural)

Novel ways to deal with understanding the coffee shop's involvement with the eatery setting are investigated from the viewpoints of choice neuroscience, advertising, plan, and brain research.
2015 Popular Science Prose Award Winner.

About the Author

Charles Spence is Professor of Experimental Psychology and Head of the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University.

Betina Piqueras-Fiszman was Consumer and Sensory Researcher at the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University and is currently Assistant Professor in the Department of Marketing and Consumer Behaviour at Wageningen UR.

Excellent book with amazing information for the culinary professional or consummate foodie. This is not a particularly light read. If you're a restaurateur, chef, bartender or other hospitality professional, this is definitely next level thoughtfulness. You shouldn't expect to replicate el Bulli or Fat Duck, but take some of the amazing lessons and look at the guest experience with new eyes. --Sickways

Love, love, love this book. Whether you are a foodie, a person interested in the science of the senses, immersive experiences, or, if you just want to get out of your comfort zone and read something that will make your imagination flow and give you a new hobby or interest, must buy, must read. --Mariana

I love this type of book ....but I'm a geek. The print was uncomfortably small for my aging eyeballs but the content is excellent if you are someone who is interested in the psychology of food research. --Deborah